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The Pre-Code Era
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From the beginning of American motion picture history, a
debate has raged over film's role in promoting social and moral values.
In the late 1920s, increased local and state regulation of film exhibition,
calls for federal censorship, and a series of Hollywood scandals united
industry leaders in an effort to fend off threats to the industry's autonomy
and profit-making ability. And, in 1930, the Motion Picture Production
Code was developed in order to appease Hollywood's critics. The Code was
a self-regulatory measure which outlined specific dos and don'ts concerning
what should appear on American movie screens. The code began to be strictly
enforced in 1934 when all films were required to have certificates of
approval issued by the Production Code Administration.
Many motion picture historians have argued that Hollywood
sound films produced prior to enforcement of the Code were not only more
provocative but also offered more diversity than those produced while
the Code was in place (1934-1966). Often cited notorious examples include
BABY FACE (Alfred E. Green, 1933), THE STORY OF TEMPLE DRAKE (Paramount,
1933. Stephen Roberts) and COMMON CLAY (Fox,
1930. Victor Fleming).
Some film scholars have even attributed the appearance of
homogenized portrayals of women, sexuality, race and religion to the imposition
of the Code. Mae West's career at Paramount Pictures, for example, illustrates
the effects of the Production Code's enforcement. Her popularity in films
such as SHE DONE HIM WRONG (1933), I'M NO ANGEL (1933) and BELLE OF THE
NINETIES (1934) was derived in part from her characters' predilection
for double entendres, sexual innuendo and implied promiscuity. Following
the Production Code crack-down, films such as GOIN' TO TOWN (1935) and
KLONDIKE ANNIE (1936) feature a considerably sanitized, and some would
argue, stifled version of the Mae West persona.
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